October 18, 2024:

A2 Influence™ Joins Walmart Connect Partner Network, Bringing Influencer Marketing to America’s Largest Retailer

We’re thrilled to announce that A2 Influence™ is now a partner of Walmart Connect. Through this new partnership, brands can work with A2 to launch influencer marketing campaigns through Walmart DSP.

According to a survey by Matter Communications, 69% of consumers trust influencers, friends and family over information coming directly from a brand, and 61% report preferring relatable influencers compared to just 11% of shoppers who prefer celebrity influencers.¹ With the influencer marketing industry set to reach $24 billion by the end of 2024, brands have an enormous opportunity to connect with key shopper audiences through this valuable marketing channel.²

At A2, we’ve seen first-hand the power of combining authentic influencer creative with a targeted paid media strategy that’s optimized to drive sales. Follower count alone isn’t enough to move products off the shelf and into carts. Brands need quality content, too. This partnership with Walmart Connect can help shoppers get product recommendations from relatable influencers who look and sound like them.

A2’s network is composed of diverse, hand-selected creators who were chosen based on their deep category expertise and high-quality content. CPGs that work with A2 can choose from a list of pre-vetted creators based on overall brand fit and retailer affinity, as well as campaign-specific objectives. A2’s in-house design team then uses approved creator content to build co-branded, fully customized ad units that are tailored based on platform, media placement and campaign objectives.

All A2 campaigns are targeted to verified shoppers through paid media delivery and optimized by a team of retail and paid media experts. In addition to social ad performance metrics, the company offers sales lift measurement to ensure campaign spend is moving the needle on CPGs’ bottom lines.

As we work to connect leading CPG brands with high-quality content creators to drive action through optimized retail media ads, we’re excited to use our new relationship with Walmart Connect and The Trade Desk to help brands expand great content into more digital channels.

To learn how you can work with A2 to activate on Walmart Connect, contact our team at rob@a2influence.com.

¹"Consumers Continue to Seek Influencers Who Keep It Real," Matter Communications. February 2023.

²"The State of Influencer Marketing 2024: Benchmark Report," Influencer Marketing Hub. September 16th, 2024.